January 30, 2009

Wal-Mart censors Zack and Miri

ENTERTAINMENT/SEX - Kevin Smith's saucy comedy "Zack and Miri Make a Porno" is being rejected by Wal-Mart stores because of the use of "porno" in the title. Last fall, some ads for the film were also rejected in the United States for the same reason.

Wal-Mart says they want the cover of the DVD, set to hit shelves this coming Tuesday, to omit the word.

"I'm just so shocked that the word `porno' meant that much to people in terms of, like, they found it insanely offensive and don't want to see it on display," says outspoken writer-director Kevin Smith, known for such hits as Clerks, Chasing Amy, Dogma and Jay and Silent Bob Strike Back.

The director worries that some unsuspecting customers will be fooled when they see the shortened title. "Some Wal-Mart-er could buy it and think: `Oh, Zack and Miri, looks lovely,' and pop it in and there's ... some pretty graphic stuff."

"I mean, at least with the word `porno' in the title, you can kind of give people a warning about what they're in for."

In Canada Wal-Mart will sell the DVD with the full title.

Zack and Miri Make a Porno stars Seth Rogen and Elizabeth Banks as roommates who shoot an adult flick to make quick cash. While the film does include nudity, vulgar content and colourful language, it is not a porno but rather a romantic comedy.

Its not like its a Russ Meyer film... which by todays standards is only rated R.

The Motion Picture Association of America originally gave it its most restrictive rating, NC-17, but later lowered the rating to "R" when they realized it was just a comedy. The MPAA also rejected some Zack and Miri ads, deeming them "highly sexually suggestive," so Weinstein Co. created new posters that had stick figures representing the actors.

Kevin Smith says he was initially "flabbergasted" and now says "I've thrown up my hands at the whole thing."

Kevin Smith also appears as a guest in the 2005 documentary F★ck along with many other celebrities who have used the F-word in their work.

See Also: Kevin Smith at the Eaton's Centre Today.

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