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August 27, 2010

Advertising Season Early this Year

TECHNOLOGY - If you know anything about the internet and advertising you likely know that there is an internet advertising season, namely September to December. The reason is dual-purpose.

#1. In September everyone returns from their holidays and vacations, back to school/university, back to work, etc. It means a sudden boom in internet activity whereas during the summer months people have a tendency to spend a lot of time outside and not behind a computer.

#2. The lead up to the Christmas Shopping Season begins in September. First there's the Back-to-School events, then Halloween costumes and candy, Thanksgiving, Christmas and Boxing Day shopping... and finally New Years.

However this year publishers on the internet (including our own Lilith eZine) have noticed a sudden early jump by advertisers aiming to beat the competition by purchasing their advertising for the year early, either in August or even a few as early as Mid-July.

Is this a sign that companies are becoming more confident about the economy? Maybe. Despite the dire warnings and pessimists the economy seems to steaming ahead as far as the advertising industry is concerned. Usually companies pull back on advertising spending first when they become worried about finances. Spending extra on advertising means growth for the future.

We've also noticed a jump in the number of advertisers willing to pay extra for "premium placement" of their ads. As September comes and advertisers start pushing even harder to get ahead of the competition this means we might be seeing a bumper crop this year. Maybe. We shall see.

"Don't count your chickens before they hatch."

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