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October 3, 2009

Nano Cars Unleashed

Automotives - The Tata Nano has now officially hit the market. The base model costs a mere 115,361 rupees or about $2,600 Canadian. The model is already so popular that Tata Motors is planning to open another plant and expand production to 350,000 / year.

The Nano car is expected to revolutionize India and clog up its roads, but on the upside drivers will be safer compared to the scooters most people in India buy.

"I never felt safe. My wife and I can wear helmets but not my son. When the Tatas announced their cheapest car three years ago, I decided to buy one," says one buyer.

And being a car owner is a thing of envy for many Indians. The pollution outside the car is well-night intolerable and its natural for people to want the safety, security and clean air the inside of a car offers. To say nothing of not getting rained on.

It was this idea of safety and progress that inspired Ratan Tata, chairman of Tata Motors, to conceive of a $2,000 USD car, a car many Indians would be able to afford and purchase, and would provide both safety and fuel economy.

In other words it would be the People's Car that helps to revolutionize Indian travel. And its not just India either... The car only went on sale yesterday, and already there are orders world wide for 200,000... with many more orders expected in the coming weeks and months.

India's population of 1.2 billion means there is no shortage of people who want to buy a car, many of whom are currently riding scooters. Its very much a status symbol to be one of the few people who own a car.

For the more wealthy Indians it also makes an ideal 2nd or 3rd car to give to their teenage / college aged children, making it a darling amongst both the poor, middle class and the rich.

Mind you for $2,000 USD you are really just getting the basics: Mirrors, grip handles, folding rear seat, front wiper/washer, digital fuel gauge, head restraints for front seats, as well as seatbelts, front and rear. Its powered by a 33 horsepower engine that gets from 0 to 60 kmph in 8 seconds and gets 23.6 km per litre. The Tata Nano's next closest competitor offers all the same gadgets, but at double the price.

Conclusions? India better get ready for more gridlock because this car is going to be exceptionally popular in the overcrowded country.

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