August 5, 2008

PETA ends boycott of KFC Canada, but...

But is determined to continue boycotting KFC outside of Canada until other countries/KFCs agree to treat their chickens better.

People for the Ethical Treatment of Animals (PETA), ended its boycott of KFC restaurants in Canada today. Canadian PETA spokeswoman Pamela Anderson even showed up to symbolically eat a soy burger.

Sixty-five per cent of Canadian KFC outlets now serve the Classic Vegeterian sandwich, which is described as similar in taste and texture to chicken.

The soy patties were not the only thing that had PETA diehards grinning from ear to ear. In what PETA dubbed a "landmark agreement," KFC Canada will phase-in purchasing its chicken from suppliers who use controlled-atmosphere killing, considered to be a method of slaughter that's not as cruel as traditional methods.

Since the Kentucky Fried Cruelty campaign began in 2003, PETA has held more than 12,000 protests in front of the chain's restaurants internationally. Nude protestors hoisted banners stating the Naked Truth: KFC Tortures Chicks. Others donned chicken costumes, climbed into cages, and held signs accusing the store of Murder by the Bucket.

"Protests occured all over Canada. Here in Windsor we had about 25 activists out in November asking KFC to stop the very worst abuses of the birds slaughtered for their restaurants," said Matthews. "KFC came to the table with PETA, and now we have lessened the suffering for the birds."

The agreement with PETA applies only to the Canadian branch of the fast-food chain, as it is owned by a separate group.

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