February 6, 2014

Deco Labels - Rob Ford and Doug Ford's Inherited Business Empire

Last year, Toronto Mayor Rob Ford raised quite a few eyebrows last year by declaring on the radio that the best gift to get a woman is money.

"Women love money. Give ‘em a couple thousand bucks and they are happy," he said on radio in December 2013.

Councillor Doug Ford concurred with his brother. "Well, all my girls love money. So do men. Everyone loves money," Doug said with a laugh.

The Ford brothers, who consistently like to portray themselves as "regular folks" and "working class" to voters, are actually worth millions from their company, Deco Labels, which they inherited from their wealthy father. Their exact worth is unknown, since Deco Labels is a privately-owned company and isn't on the stock market, but the Fords own many different properties (multiple homes in the GTA, Florida condos, Muskoka cottages, etc) and the company has annual revenues in the $20 to $40 million range.

Deco Labels was founded in 1962 by Douglas B. Ford and was originally a small label and tag manufacturing company. It is now one of North America’s leading label and tag manufacturing and sales companies - which makes it one of the biggest in the industry globally.

The company doesn't just operate in Canada any more either, it also has factories in Chicago USA.

And it is a very long list of companies that Deco Labels provides labels and tags for. Chances are likely you have multiple products in your home that have a label from Deco Labels on it.

However we should also note that Rob Ford and Doug Ford have never had a hand in running the company, but they also love to toot their own horns when it comes to claiming that they are successful businessmen.

When in truth neither one of them has ever started and owned a successful business (unless you count Doug Ford's drug dealing business during the 1980s), they have been riding on their father's coattails and the wealth generated from a business they don't even manage themselves. Rob Ford did try to start a business years ago, but it was a financial flop so he quit and decided to become a city councillor.

And it is a good thing too. In the world of business, Rob Ford and Doug Ford would have offended a potential big client and lost their business thanks to their "foot-in-mouth syndrome".

Take this comment from Doug Ford he made yesterday:

"I don’t agree with his comments. Since he’s part of the 1%, and he’s part of the establishment and he’s part of the elites, and the 1%, that’s his theory of being successful."

He is talking about former Ontario PC leader John Tory, but he might as well be talking about himself. Doug Ford is a 1 percenter himself. He is "part of the establishment". He has never worked a "working class" job in his entire life.

And then there is Rob Ford and Doug Ford's insistence they are trying to make things better for working class Torontonians. But in reality what they have done is make things better for 1 percenters like themselves, while raising taxes on everyone else through their own fiscal incompetence.

It is no wonder the Ford brothers went into politics. They are trying to be bigger than their father, who was a hugely successful businessman, and thus try to promote themselves as such. But neither of them has so much as a diploma in business, let alone a business degree or MBA. Neither of them has managed a successful business themselves. They keep trying to live up to their father's greatness, but they're both incompetent when it comes to managing money. They just waste it.

And now Doug Ford wants to run for leader of the Ontario PC party (which is why he is bashing everything John Tory says, who is also considering running for mayor of Toronto). He will be an even bigger financial wreck than his brother is. He might not stick his foot in his mouth as much as Rob Ford does, but he is no more competent when it comes to money.

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