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July 29, 2010

Old Spice Guy a huge success

By Ai Lung Nguyen - July 2010.

ENTERTAINMENT - Its not often people talk about advertising as a form of entertainment, but in the case of Old Spice Guy we can make an exception. The funny commercials with his over-the-top confidence followed by the 186 YouTube videos which were custom-made to answer twitter and Facebook messages have sent Old Spice sales through the roof.

Apparently a lot more men out there now smell like the man your man could smell like. Old Spice body wash sales soared 107% in July, mostly due to Isaiah Mustafa's manly voice and chiselled chest. 117 million views on YouTube, 97,000 Twitter followers and 726,000 Facebook fans, and now a cameo in the upcoming comedy film "Horrible Bosses" in which he gets to play a cop.

Frankly he'd make a pretty good "Officer Bubbles" if someone was willing to make a comedy film about that.



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