So here's a weird idea.
Should we bring back "Lilith News"?
It was never really gone. It is a bit like a zombie... lurking under the floorboards in the basement, its heart still beating away irregularly like some phantom in a story...
Happy Halloween!
A fan of Lilith News + the old Lilith News Newsletter contacted one of us recently via social media and commented about missing the appeal of such a news blog.
The good news we have to impart is two fold:
#1. Lilith News never really left, we just switched over to posting things on Lilith Press instead, although the volume of news articles is certainly down. Currently it has about 280+ pages and growing, whereas Lilith News at its height had 1300+. However the new site is growing, but slowly.
#2. We have decided that this old site still has its uses (despite the lack of advertising revenue) so we are going to partially bring it back and revive it by posting new things once in awhile. Not in the volume that we used to obviously, but we shall see.
Part of this decision is so that we can boost visibility / marketing for Lilith Press, so this is fundamentally a good marketing decision. Lilith News has 1300+ posts, so any efforts we do on here with respect to marketing is boosted by the fact that it is a large website. By making new posts it makes the site relevant again to Google, which means the old posts also become relevant.
The Demise of Newspapers...
Honestly, newspapers aren't the only sources of news that rise and fall based on advertising revenue. That is what decimated Lilith News. Newspapers, blogs, we all suffer from the same thing if for any reason we lose our advertising revenue. We depend on it. It is the lifeblood of the news. We are not all as fortunate as the BBC or CBC that we are government funded and thus guaranteed to be kept around as a news/entertainment source.
The demise of newspapers has largely been driven by a shift in where advertising money is going, from print newspapers and magazines to online advertising. This was a huge important shift and it has left many newspapers and magazines to be shut down or shrunk to a size never seen before.
That advertising revenue that is online is now largely taken by websites like Google and Facebook, any newspaper smart enough to monetize their website for advertising, and bloggers like ourselves who rely upon the advertising so we can pay our bills, our mortgages, etc.
So if a website (even a big one like Lilith News) for whatever reason loses its advertising revenue it is a huge financial blow and the bloggers have to make ends meet via whatever regular jobs we can do. And for some part, that is what we have been busy doing during the past number of years.
We all have to make ends meet somehow.
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